Digital technology is touted as the answer to revenue growth, profitability and many other fundamental areas of business. Sales people the globe over preach about how their technology enables enhanced productivity, more effective collaboration, a better customer experience, deeper insights and so on. Any new technology is exciting and similarly I enjoy kitting out my home with the latest gizmos and gadgets, bells and whistles. Yet before I focus on spending money on these enablers, I need to ensure I have locks on the doors and crucially – a power supply.
Whilst a power outage at my home doesn’t typically have any greater consequence than a heightened blood pressure. The same cannot be said for the loss of power at a datacentre. For a datacentre, and for any company hosting servers at that datacentre, any power loss or ongoing interruption can result in crippling revenue losses, damaged IT equipment and even worse; irreparable brand damage. Power is often taken for granted, and understandably, in the same way many approach their health, funding flows towards finding a cure rather than prevention. It is only when these risks are actually realised and/or quantified that it really hits home. In 2016 a study by Ponemon Institute found that the average cost per minute of an unplanned datacentre outage across all industries came to $9,000 per minute.
At The Bunker, we are fortunate to operate our datacentres out of two ex-military sites built to an exacting power infrastructure standard. This gives us the ability to offer power at each bunker from two independent feeds, with two generators on standby ready to provide power indefinitely should the other feeds fail. At our Ash Bunker we uniquely benefit from one of it’s power feeds being dedicated and subterranean. This gives us enhanced resilience since the power runs underground, directly from the national grid, serving only The Bunker. All this put together provides a physical fortress in the UK, that many companies desperately depend upon as a first line of defense, hosting their critical applications and data.
It isn’t new technology and it doesn’t generate much excitement. But rest assured, making sure the lights stay on might save you and your company many thousands of pounds per minute. Now that’s a powerful thought.